NEWS RELEASE
June 5, 2007
CONTACT:
Patricia McKee and Karmel Wong
Phone: (202) 530-1000
Fax: (202) 530-1080
E-mail: media@icaf.org
Url: www.icaf.org
CREATIVE LEGO® BUILDING EVENT TO PROVIDE FAMILY ENTERTAINMENT
AT THE WORLD CHILDREN’S FESTIVAL
The International Child Art Foundation announced today its collaboration
with LEGO Systems, Inc. to enhance the free activities at the World Children’s
Festival to be held on the National Mall, Washington DC on June 23-25,
2007.
LEGO Systems will host an interactive, creative family building event
throughout the 3-day festival from 11:00 am until 5:00 pm daily at the
festival site on 4th to 7th Streets of the National Mall.
LEGO Systems will join child artists, young performers and musicians,
parents and teachers, and creative leaders and lawmakers to create a
complete synesthetic experience – a total work of art that transforms
the National Mall. The festival will become a turning point in their
lives, a touchstone to guide them in the future.
“We are thrilled to bring a LEGO building experience to the world’s
largest celebration of creativity and imagination on the National Mall,” says
Michael McNally, brand relations direction, LEGO Systems, Inc. “What
the International Child Art Foundation does to encourage a child’s
inner creator is something we passionately admire and are proud to support,
because we believe children who are exposed to creative activities from
a very young age go on to become the world’s most meaningful contributors.”
“LEGO is one of the most respected brands in the world and a great
company that celebrates and nurtures a child’s pursuit of lifelong
creativity,“ said Dr. Ashfaq Ishaq, founder and executive director
of the ICAF. “The children will be thrilled to see LEGO entertainment
on the National Mall at the World Children’s Festival. We appreciate
their support.”
The ICAF serves as the national art and creativity organization for
American children and the only international art for the world’s
children. A 501(c)(3) nonprofit organization registered in April 1997
in the District of Columbia, the ICAF integrates the art with science,
sport and technology to nurture children’s creativity and develop
empathy - preconditions for a more just, prosperous and nonviolent world. www.icaf.org
LEGO Systems Inc. (LSI) is the Americas (North America and Latin America)
division of the LEGO Group, a privately-held firm based in Billund, Denmark.
The LEGO Group is committed to the development of children's creative
and imaginative abilities through high-quality, creatively educational
play materials, and its employees are guided by the motto adopted in
the 1930s by founder Ole Kirk Christiansen: "Only the best is good
enough." For more information, visit www.LEGO.com. LEGO
and the LEGO logo are trademarks of The LEGO Group. © 2007 The LEGO
|
